It began with a question : What if I just believed ?
More Than a Thought
For me, it started with a feeling, one I couldn’t explain, but couldn’t ignore either. A quiet voice inside saying, “You were meant for more.” Not in a loud or flashy way, but in a deeply personal, soul level kind of way.
Some dreams don’t start with a plan. They start with a feeling.
That’s what Yumé was for me, not a product, not a brand, but a quiet idea that kept coming back. These photos capture more than just moments; they hold the beginning of something that once lived only in my mind. Every frame is a piece of the process. The people, the places, the energy that made the dream real. I didn’t wait for the perfect time. I followed the feeling. And I created what I couldn’t stop dreaming about.
Why Yumé ?
“Yumé ” means dream in Japanese. The name felt right from the start simple, but full of meaning. Because this brand isn’t just about clothes. It’s about what you carry inside you. The dream you’ve been holding onto, even when no one else could see it. Yume is a reminder that you’re not alone in that.
Born from a Dream
I created Yumé because I wanted to share a message :
Any dream is possible, no matter how small it starts.
I used to feel like my own dreams were too far away, too unrealistic. But over time, I realized they weren’t lost, they were just waiting for me to believe in them again. And I did.
That’s what Yumé is for. For the dreamers. The late-night thinkers. The people who imagine more.
For anyone who’s ever felt stuck, overlooked, or unsure but kept going anyway.
This blog exists to remind you of that.
It’s a motivation blog for dreamers, built to light the way when your path feels dark.
A Brand Built on Hope, Expression, Freedom and Belief.
Yumé is built on four core values : hope, freedom, expression, and belief. These aren’t just words they’re the foundation of every dreamer’s journey. Hope is where it all begins, the quiet spark that reminds you something better is possible. Freedom gives you the space to be who you are, to break away from expectations and follow your own path. Expression is how you share your story with the world through what you wear, what you say, and how you show up. And most importantly, belief is what holds it all together. It’s the deep trust in yourself, your timing, and your vision even when it feels out of reach. Yumé exists to remind you of these truths, and to walk beside you as you turn your dream into reality.
